E N H A N C E the flavour of your food, don’t DISGUISE it!
If you ensure you buy only fresh ingredients - locally produced wherever possible they’ll not only be crisper, firmer and/or fresher, and be healthier for you, but they’ll also have more natural flavour! Use that to your advantage and cook simple dishes highlighting the flavours of the food you love, rather than mixing a dozen flavours into a dish and then not being able to clearly taste any of them! After all, why pay good money for a nice cut of meat or fish and then serving it with such a strong sauce that you can barely taste the cut? In any dish good food should always be given room to be tasted, not buried.